Post by account_disabled on Nov 25, 2023 7:00:37 GMT
Ask for feedback (very valuable!) Find (or create) opportunities to meet and talk in person with your customers Offer exclusive deals Give gifts, discounts or give other signs of appreciation In addition, the relationship initiated during the initial stages of contact must continue even after completing the sale. Continuing to nourish your customers is essential to create brand advocacy and loyalty and therefore, word of mouth. In this sense, the content completes the picture. After closing the sale, sending the now customer a relevant blog post or an interesting document containing data or concrete application examples helps to strengthen this relationship, making them feel pampered.
The goal is to marry sales and content marketing to create a solid ecosystem. “People don't like to be sold things, but they like to buy” Jeffrey Gitomer Content marketing: how to connect marketing and Web Development Services sales in your buyer's journey Back to index↑ The sales and marketing teams must be aligned One of the biggest barriers to creating a buyer's journey-oriented logic is the internal dynamics of each company. Very often, logics and dynamics are created that separate the leadership of the two teams, which are therefore led to use different and often conflicting strategies to achieve the same objective.
This is wrong, of course, if these two teams and their managers don't talk to each other, the strategies will never be effective and customers (and potential customers) will suffer. Building a solid internal sales process is key to helping you create a logical operation. You cannot decide when a contact will become your customer, but by having sales and marketing collaborate you will be able to educate and inform them to the point of pushing them to make a purchasing decision. If designed and implemented correctly, your content marketing strategy will help you generate new leads and convert them into customers naturally , without having to constantly think about selling.
The goal is to marry sales and content marketing to create a solid ecosystem. “People don't like to be sold things, but they like to buy” Jeffrey Gitomer Content marketing: how to connect marketing and Web Development Services sales in your buyer's journey Back to index↑ The sales and marketing teams must be aligned One of the biggest barriers to creating a buyer's journey-oriented logic is the internal dynamics of each company. Very often, logics and dynamics are created that separate the leadership of the two teams, which are therefore led to use different and often conflicting strategies to achieve the same objective.
This is wrong, of course, if these two teams and their managers don't talk to each other, the strategies will never be effective and customers (and potential customers) will suffer. Building a solid internal sales process is key to helping you create a logical operation. You cannot decide when a contact will become your customer, but by having sales and marketing collaborate you will be able to educate and inform them to the point of pushing them to make a purchasing decision. If designed and implemented correctly, your content marketing strategy will help you generate new leads and convert them into customers naturally , without having to constantly think about selling.